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Marketing Manager

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Anonymous

Summary

Salary: £38,000 per annum
Contract type: Permanent
Working hours: 35 hours per week (full time)
Location: 28 Commercial Street, London E1 6LS (Hybrid working minimum 2 days onsite)

Introduction

Toynbee Hall is a charity where people come for excellent local services and where they can share ideas and experience, gather information and knowledge that we use together to take action to change lives and eradicate poverty. Our programmes include free advice services, financial inclusion services, wellbeing services, including work with older people and community learning services supporting young people and new migrants.

Funded by the Money and Pensions Service (MaPS), Toynbee Hall is the lead partner of a London-wide free face-to-face debt advice partnership which supports over 24,000 Londoners with their debt and money problems each year. Our trained and accredited advisors are based across 16 partner organisations and help with all types of money worries from rent and council tax arrears to credit card and catalogue debt.

We can work with clients to prioritise their bills & debts, helping them to write letters and advocating on their behalf

Job purpose

  1. Support the overall marketing efforts of Debt Free London.
  2. Use our data insights to help promote our service and share our learning.
  3. Support and continue to build brand continuity and brand voice amongst our partners and within Debt Free London.

MAIN DUTIES AND RESPONSIBILITIES

  1. Support the overall marketing efforts of Debt Free London. This includes:
    • Ensuring the accuracy, integrity and quality of marketing materials is always upheld
    • Overseeing the production of design assets, marketing tools and branding
    • Producing web, social and print content in line with brand guidelines and voice
    • Creating content and visual assets for, and manage social media channels, blog, newsletter and website
    • Creating, managing and optimise organic and paid campaigns on social media and Google (ad grant) in line with the strategy;
    • Overseeing all Debt Free London social channels
    • Project management of content creation, including video and audio, ensuring it furthers our objectives across all platforms.
    • Writing platform-appropriate copy, ensuring content is engaging and relevant
       
  2. Support and continue to build brand continuity and brand voice amongst our partners and within Debt Free London. This includes:
    • Using insight and creative thinking to develop our marketing strategy and lead content creation showcasing our partner charities and the Debt Free London service
    • Ensuring brand guidelines are always up to date and no promotional material is distributed by Debt Free London or partners without final approval and brand sign off
    • Oversight of the production of partner design assets, marketing tools and branding
    • Ensuring all communications reflect our values around diversity and inclusivity
       
  3. Use our data insights to help promote our service and share our learning. This includes:
    • Using analytics, user research and audience insight to develop and optimise marketing activity
    • Focusing on increasing email opt-in rates and email engagement
    • Utilising reports and data to target marketing campaigns, drive engagement and produce assets
       
  4. Work collaboratively with the Debt Free London Leadership Team to an agreed work-plan meeting targets and milestones. This includes:
    • Working to an agreed work-plan meeting targets and milestones
    • Prioritising and managing your own workload
    • Being an active member of the team, identifying opportunities for your own development
    • Working in collaboration with our funders, and with colleagues from across their other funded organisations, contributing to key projects and meetings
    • Compliance with Toynbee Hall policies and procedures, including health and safety
    • Demonstrating financial efficiency and value for money throughout work
    • Ensuring that all services comply with equal opportunities and other relevant policies and quality standards and good practice
    • Undertaking additional tasks as defined by the Debt Free London MD

Important dates and how to apply

Please send your application to: application@toynbeehall.org.uk by 31 May 2022 (midday)